About Us



Understated elegance in a sparkling design

All our jewelry has its own unique story. Each bracelet, ring or necklace is designed by IBU Jewels itself. Not a large edition, but all unique pieces. Our bracelets are handmade and have been hand-stitched on soft, and high quality leather. We use Japanese Miyuki beads and various different beautiful, semi-precious stones. Our jewelry is gold-plated with an extra coating, to keep the color beautiful for longer. And what keeps them absolutely beautiful, is if you don’t let them come into contact with water. We now proudly sell our jewelry in more than 10 countries. And we continue to grow and expand. 

So what makes us special? The distinctive designs combined with traditional craft techniques and modern design concepts. A large team of talented Balinese women work in our studio in the middle of the rice fields on beautiful Bali.
They value precision and good quality. And it shows. With love and passion, they turn our design into a unique jewel for your wrist, neck or finger. Our Balinese craftspeople have the freedom to work on our products both in the studio and at home. In this way they can continue to take care of their families as well. By the way did you know ‘ibu’ means woman and mother in Indonesian?


A new collection launched twice a year

We design a new collection twice a year. We always consider both our customers and seasonal colors during this process. And always with Understated Elegance as the starting point: discreet elegance, timeless and with an aura of luxury and simplicity. This is reflected in all our collections. Providing an excellent service is very important to us. Is your order not 100 % to your satisfaction or would you like more information about your purchase? Don't worry, our team will do everything to make you happy.

Have we sparked your curiosity about our collection? Then please do browse through our webshop.